This program will give participants an understanding of what constitutes good strategic planning, how to market focus the direction of the organization and develop marketing and branding practices to differentiate the firm.  Participants will leave the program with a rough outline of a strategic plan for their organization.
 
     a. Strategy Development
         1. Differences between implicit and explicit strategy
         2. Determining what good strategy is and what it is not
     b. Organization Development
         1. Develop organizational structure to support strategic initiative
     c. Marketing Integration
         1. Marketing strategic differentiators
             a. Developing marketing collateral
             b. Determining marketing channels
             c. Branding strategy